Introduction to Sales and Marketing
Venue detail for course:
Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business.
Context of Course
This course will give anyone starting a new business an introduction into
Sales and Marketing.
With no specific knowledge or experience required, candidates are introduced to the characteristics of
Sales and Marketing. Learn how to build and optimise a high-performance
Sales and Marketing campaign.
Who's it for?
Without any prior knowledge of the Leadership & Management, the learners can take this Leadership & management training course and in addition to this, there are no age restrictions. Thus, anyone who is passionate and ambitious about Leadership & Management can take the course
What will I learn?
Learning Objectives:
- Market analysis: what is your market, a single market, or multiple markets; segmentation, who are your competitors, product positioning.
- The marketing plan: We tell you what is involved; product, place, price, and promotion considerations, how to complete a plan using these four elements, putting the plan into action.
- Sales for new entrepreneurs; Sales techniques, AIDA, and other models, selling the features and benefits, closing the sale.
- Customer service for new businesses; the elements of customer service, the three rings, the customer promise, the psychological aspects of buying and the psychological contract.
- Email marketing; creating a campaign, ensuring positive hits, the content and message.
- Social media; an introduction to using social media, the social media mix, effective and ineffective social media messages.
What will I be able to do on completion?
On completion the Learner will be able to:
- Explain the elements of the target Markets for the business
- Identify the key elements of a marketing plan
- Develop Sales plans and techniques
- Explain the elements of effective Customer service
- Identify how to develop an Email marketing campaign
- Identify how to use Social media
How will I be assessed?
There is no formal assessment, the Learner will receive a Certificate of Attendance on completing the course.
Course Type: Business Start-Up Bundle
Background to course provider:
Recoup Training Solutions Centre Of Excellence
Pricing:
Discounts available when booked 4 weeks or more in advance.